OpenFound Gives You Your AI Search Visibility Score for Free — Here's What It Actually Shows

The 30-Second Pitch

Drop in your domain. Wait half a minute. Get a report showing how visible your brand is across four major AI engines. That is the entire user flow of OpenFound. No account creation, no credit card, no book-a-demo wall.

OpenFound runs real-time queries against ChatGPT, Gemini, Claude, and Perplexity, then scores how often and how accurately each engine references your brand. The report breaks down into three layers: a raw visibility score per engine, a gap analysis showing where you are invisible, and specific recommendations for improving your AI search presence.

GEO and AEO, Translated

OpenFound sits at the intersection of two emerging disciplines: Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). If SEO is about ranking on Google blue links, GEO is about getting mentioned when someone asks ChatGPT "what is the best project management tool."

Most businesses do not even know they have an AI visibility problem. OpenFound's thesis is that awareness precedes action — show a founder their brand is invisible to Claude, and they will scramble to fix it.

The Discovery Shift Nobody Is Tracking

Here is the uncomfortable math: ChatGPT alone handles over 400 million weekly queries. Perplexity processes tens of millions more. Claude and Gemini are growing fast. A meaningful chunk of product discovery has already migrated from search engines to AI conversations.

Yet the tooling gap is enormous. SEMrush, Ahrefs, and Moz have spent decades building Google-focused analytics. AI search visibility is a frontier with almost no instrumentation. OpenFound is not the first to notice this gap — companies like Brandwatch and Profound have experimented in adjacent spaces — but it might be the first to hand the data over for free.

The Enso Connection

OpenFound is built by Enso, an Israeli company working on AI-native marketing tools. The free launch follows a classic product-led growth playbook: give away the diagnostic, monetize the treatment.

It is the same motion that made HubSpot's Website Grader legendary. Show someone their score, watch them obsess over improving it, then sell them the tools to do so.

The Report Card

We ran several domains through OpenFound. The results were genuinely surprising — not because the tool is revolutionary, but because the visibility gaps it exposes are so stark.

Well-known SaaS brands scored predictably well on ChatGPT but often tanked on Claude and Perplexity. Smaller startups were frequently invisible across all four engines. The per-engine breakdown is where the real value lives.

The recommendations are actionable but generic at this stage — think "improve your structured data" and "create an llms.txt file." Useful starting points, not personalized strategies.

What Is Missing

Historical tracking. Right now you get a snapshot, not a trend line. If OpenFound adds "your visibility improved 12 percent this month," it becomes sticky. Without it, you visit once and forget.

Competitor benchmarking is also absent. Knowing your score is useful. Knowing you score 40 while your competitor scores 78 is motivating. That is presumably where the paid tier will live.

Who Else Is Playing Here

The AI visibility monitoring space is early but heating up. Profound (YC-backed) offers AI search analytics for enterprise. Otterly.ai tracks brand mentions across AI engines. Peec AI focuses on LLM optimization.

OpenFound's differentiator is price: free. In a market where competitors charge $200–$500 per month for similar data, giving it away is either brilliant GTM or a sign they have not figured out monetization yet.

The smart bet is that it is intentional. Free visibility data creates dependency. Once brands start caring about their AI search scores — and they will — the upgrade path to monitoring, alerts, and optimization tools writes itself.

Worth Your 30 Seconds

OpenFound does exactly what it promises: shows you how AI sees your brand, fast, free, no strings. The report will not transform your strategy overnight, but it will almost certainly surprise you.

For founders and marketers who have been ignoring AI search, this is the wake-up call in a convenient package. For those already thinking about GEO, it is a useful free benchmark before committing to a paid platform like Profound or Otterly.

The Product Hunt launch is clearly the opening move in a longer game. OpenFound wants to own the "AI search visibility" category the way Moz once owned "domain authority." Whether they pull it off depends on what comes after the free report — but the first impression is strong.

Sources

Curious how AI sees your brand? OpenFound free report takes 30 seconds.

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